Monday, April 28, 2014

Lego KidFest combines traditional Lego Building with Mindstorm and girls products

One thing is clear. Lego will not be ignored. They have far from rested on their laurels. Coming off of a popular movie aptly named "The Lego Movie," the company has launched several Lego KidFest expos across North America and I have covered roughly a dozen expos this year at the Novi Expo Center and Lego's KidFest has been the most popular.
With the Mindstorms Lego line for STEM programs, advanced playsets and the Friends line for girls, they are not just a play toy for boys anymore. The sold out sessions created parking sprawl all over the parking lot with nary a place to park your car. The photo album and Oakland Press video story are below.